Web design is the skill of creating presentations of content that is delivered to an end-user through the World Wide Web, by way of a Web browser or other Web-enabled software like Internet television clients.
The intent of web design is to create a web site that is a collection of electronic files that reside on a web server and present content and interactive features/interfaces to the end user in the form of Web pages. Such elements as text, bit-mapped images, and forms can be placed on the page using HTML/XHTML/XML tags. Displaying more complex media (vector graphics, animations, videos and sounds) requires plug-ins; they are also embedded into web page by using HTML/XHTML tags.
Once you understand the term web design you might be able to differentiate between website graphic designer and website designer. Another thing is pretty clear that web designers have acquired skills which they are not gifted so naturally; some have acquired good and some are less skilled. Now, as a project owner, it is your job to decide who is good for you.
Let us see qualities of good web designer. Here we will see interpersonal skills of web designer, not the technical aspects because technical aspects depend on the nature and demand of your project.
Good web designer need to plan ahead of the goals of website they are going to build. Web designer can put focus on possible people who might be interested in website.
Web designing needs to deal with lots of stuff at a time. Designer should organize code files, images, texts, videos, audios, and a lot more. If designer don’t put all in well-labeled folders and organize it in a good manner then some elements might be misplaced.
Your web application is one kind of sales representative for you; therefore it needs constant faultfinding eyes so that final shape is a robust design. Your web designer need such eyes so your site can catch maximum traffic and you get maximum customers for your business.
Your web designer should have proper understanding of your business just like a partner so he/she can formulate effective design strategy that gives your business a maximum benefit.
Your website designer should have a good portfolio means he/she should have past experience in related field or technology so he/she can perform challenging tasks with a confidence. For instance your project need Ajax based application and designer’s portfolio doesn’t see any usage of Ajax at all then there are fewer chances to implement it correctly.
Once your web design project is finished; you may require updates in your website. In such scenario, you may again need the services of your previous web designer because he/she is the person who is most accustomed with your project. In short, your web designer should be relation oriented and should believe in long-term relationship.
Finally, your website designer should be good communicator since communication is a vital aspect from the beginning to the end of the project. Project designer should extract all needed information from the clients, convert it into coding, and deliver results as per clients’ desire.