Tactis of Upsell and Cross Sell in eCommerce Industry : When you extend these eCommerce offers, you also need to concentrate on certain aspects, in order to make more effective your upsells and cross-sells process.
Aspects that bear importance in your upsell and cross sell process through eCommerce offers
• Sell accessories along with products
Customers always prefer to have access to the accessories also, along with the products they buy from an online store. This means that your shop should be equipped with all the accessories of the array of products you sell at one spot. For example, if you sell laptop, you should also sell the laptop cover as well. The idea behind this is that customers must be able to use the products bought immediately and hence, you can encash this opportunity to sell more of your products along with their accessories.
• Create combo offers
When you combine two or more products that complement each other, you can make your customers satisfied. For example, if you are selling a laptop, you can combine a mouse with it, because customers will in any way require a mouse, and through offering them the mouse at a slightly lesser price can boost your sales.
• Recommend products with improvements based on similar characteristics
At times, customers may not be aware of the existence of better and less costly products than what they are on the lookout for. You can introduce such product line as holiday promotions, but with a different look and similar features that can enable you to get higher margins. But there are customers who never mind paying more for products having high quality performance. For such clients you can think of an automated system that makes such offers.
• Use free shipping
Offering free shipping as one of your eCommerce offers can increase your sales and extending free shipping for minimum order-size conditions is always a good strategy of enhancing average order size.
Customers may end up deciding to make use of the money they saved on shipping to buy something else or a greater number of what they were already purchasing.
Thus, online merchants are fully engaged in devising strategies to entice customers to buy their products during the holiday season. This is an occasion for merchants to encash the opportunity, because of the enhanced purchasing tendency among people during holidays. Moreover, customers feel relaxing and convenient to make purchases during holidays. Fully knowing well this customer behavior, the online merchants can start their holiday promotions campaigns well in advance of the start of holiday season and offer varied products in a cost effective manner, at the same time ensuring a profit margin for them as well.