Search Engine Marketing (SEM) For ANY Company Marketing On The Internet Is Absolutely Essential!
There is a lot involved with Search Engine Marketing (SEM). Marketing and Optimizing your company across the world wide web can be daunting, even for those companies with a great deal of experience. Researching the search engines and finding good quality niche markets for your company are essential to your future search engine marketing success.
The good news is that by taking things slowly and methodically, it is fairly simple to learn. And once learned, search engine marketing can provide an effective method of driving highly targeted visitors to your web site.
The following is our simple guide to Search Engine Marketing. Although it is meant for novices, it can be very useful for more advanced search engine marketers as a reference source. Each section provides a brief overview of the basics followed by resources for further research.
Take it one step at a time and you’ll soon understand the basics of Search Engine Marketing Your Company Via The Internet. Search Engine Marketing allows even the smallest company to compete in the internet marketing arena against mega million dollar budgets!
Keywords & Search Terms
The first step is to learn about the search terms that your target audience is using when using search engines. These search terms are the keywords and key phrases that will be used by an SEM marketing company to market your web site to the internet.
The importance of keywords and search terms.
Search Engine Marketing Tools that will help you find your best keywords. (We Use Keyword Elite )
Search term lists useful for spotting marketing trends.
Search Engine Optimization (SEO) The second step addresses how to make basic web site design changes that will make your site more search engine friendly and turbo charge your internet marketing
What does search engine marketing (SEM) involve?
Domain Names – Having keywords in your domain name can make a difference!
The Title Tag – Very Important!
Meta Description – A Search Engine Marketing Tool!
Meta Keyword Tags – Not as important as it once used to be but sometimes necessary!
Copywriting – Writing good SEM content is essential to high rankings!
ALT Tags – Be careful, search engines are notoriously picky!
Site Map – Sometimes essential, sometimes not!
Dealing with FLASH – A search engine marketing nightmare waiting to happen!
File formats – Useful under certain marketing circumstances
Framed sites & pages – How the search engines see your pages
Search Engine Submission
After you’ve gone through the search engine optimization process, it’s time to get your site listed in the various search engines and directories. Without this step your customers will never find you and your seo marketing strategy never gets off the ground.