The design of your website says a lot of things about you and your business. It creates an impression for your prospective customers and clients. Your prospects will make assumptions on your business based on the quality of your website. Keeping this in mind, web design is a pivotal part of your sales and marketing process.
Designing web pages is both a technical and artistic skill. Designing websites is a technical skill in that there are a lot of considerations when it comes to creating a website such as getting found on the search engines, engaging with customers on social media sites and converting website traffic into new business. It is also an artistic skill since your prospects will make a determination on what kind of company you are based on the design of your website. If your company primarily focuses on the budget market, your web design must reflect that. Similarly, if you are going after a more affluent market, the choices made in the design must specifically cater for this. Knowing these interesting facts means a great deal when you choose a designer for your online portal.
A freelance designer can be very imaginative and experimental when doing web site design. They are likely not bound to the traditional and classic ways of doing things because they may not have not established their working style. The issue in hiring freelance designers is that they may not be able to provide a complete web solution for you. They may not be aware of what makes a website search engine friendly, how to integrate social media widgets on your website or what makes a website convert well. A seasoned web design company, on the otherhand will have an extensive portfolio that they can showcase. Their web design portfolio would demonstrate many years perfecting the craft. They will more than likely have a long list of satisfied clients who could vouch for their abilities. They will usually have a suite of packages that address your business needs.
So who is the right web designer for your business then? The answer lies in determining your priorities and circumstances. A designer can be sized up by reviewing his portfolio. Even novice designers have something to show, regardless if they are live sites or not. Take note of the web site or web page design samples in his portfolio. Check if there is enough variety of elements, themes and features and if the designer’s style fits with yours. If the designer has past or existing clients, ask about these clients and their nature of business. Interview the designer about his initial plans if he were to design your website. Ask him what changes he would suggest or do to enhance your site.
The question that you must ask of yourself is whether you are willing to gamble your company’s time and money with a freelance designer for the sake of saving a few extra dollars. Or whether you prefer getting the job done right by an experienced company that will be a partner with you in your business success. If you want your website design done and done well, then it pays to let a reputable web design company, not a freelance designer to handle the job.