A business can manage their social network effectively by themselves when they have selected the right platform for social networking. An effective social network for business will allow the business to manage their contacts and their communications in a secure fashion that is easy and fun to use. However, most social networks are not built with the business owner’s needs in mind. Most of the conversations that take place on the major social networks are not secure in anyway shape or fashion. This is because the default setting of most social networks is to allow every “friend” or “follower” of that business to see every post and conversation. This is the first area that makes most networks unusable for business purposes.
A business cannot effectively use their network if they have to set their permissions for each post to private. This can quickly become a hassle for the business owner and can make the use of social media very unattractive to those who are designated to manage it. The use of social media is becoming more important to business and has to be dealt with on a daily basis. A business that has to jump through hoops to manage their social media campaigns is a company that will likely fail to keep their social media campaigns going for a long period of time.
Another area that a business that uses social media needs is security of contacts. Unlike individually created networks, most businesses do not want their contacts to be able to see each other on their “friends” or “followers” lists. A business may have a strategic alliance with another company that should not be divulged to their competitors. However, most of the bigger social networks do not have a way to make certain businesses or lists private within their networks. This makes the use of social media for business very difficult. This is another hoop that a business needs to manage and most of the social networks in existence do it very poorly.
Lastly, a business needs their network to be tightly controlled. An employee may manage their social networking campaign and leave the company. This person may still have access to the networks or lock a business out of using the platform because they do not have the password associated with the account. A social platform for business should be controlled by the business owner externally no matter what happens to the manager of the campaign. They should be able to reassign the work and the profile very easily and this is only possible when the social networking account is attached to the business itself and not to the individual user of the account.
In conclusion, a business can successfully manage their own social media campaign when they have the right tools. Choosing the right tools is as simple as choosing a social network that was designed to help a business generate more revenue and to have secured conversations with the parties that it wishes to speak with for business reasons. This network can help a business generate more revenue and become the dominant player in their market space.