Decoding eCommerce: Online Shopping & Brands : eCommerce has redefined the way we looked at shopping. Though, a newly bred concept, the eCommerce industry is booming and is here to stay. Just a few years ago, who would have thought that shopping could be done online? Today, the internet is brimming with numerous online shopping portals offering the best eCommerce solutions to the masses.
Are you planning to expand your business? Go online in order to gain more clients! eCommerce is an ideal launchpad for your business. Online shopping portals play a very pivotal role in the eCommerce industry. It will not be wrong to say that without the right approach of an online shopping portal, your business is bound to remain stagnant with restricted reach. Hence, it becomes important for you to look for the best online shopping portals in order to give the right start to your business.
To begin with; broaden your client list with round the clock accessibility to your online store. According to an independent survey it has been noted that more than 75% of the people surfing online are likely to indulge in online shopping. This figure comes alive when you look at the recent boom in the numbers of online shopping portals. Needless to say, this national boom has not only made our lives easier but also convenient. Businesses can now connect with the people on a personal note by engaging with them.
Cut to the present, It is not only hard but almost impossible to imagine life without the internet. The current age is highly touted as the internet age and thus we can say with confidence that there couldn’t have been a better time and place for eCommerce than now! Brands can now keep their business afloat and competitive on a much bigger and larger scale. Today, you can either launch your own web store or take the help of various online shopping portals to help establish your business, the choice and benefit is yours! The portals or web stores are basically categorized in 2 types:
Portals serving as individual sellers act as a medium between the brand or company and the customers, for example; jabong.com, Myntra.com etc. They usually take no responsibility of the products sold on their platforms, however, in case of dissatisfaction; Return & Replacement policies are offered to the irate customers.
Single Unit Firm
Portals serving as single unit firm deal with their own products.
Shopping online is different from the traditional offline shopping. We live in times where everything is available at the push of a button. We are a generation that wants everything, even shopping to be quick! Online shopping is a boon to customers as they get to choose and place their orders quickly. No more waiting in long lines outside the trial room or at the cash counter! Online shopping has revolutionized the tedious task of shopping, by making it convenient. One can place the order from the comfort of their homes. All you need is a good internet connection and there you are, in the new world of possibilities!
Customers can also choose the payment mode as per their convenience. Secure online transaction makes eCommerce highly reliable.
What do we conclude from this?
For the overall success of your business, you need professionally designed web stores to showcase your products and services to the world. These web stores will act as a medium between you and the customers. Apart from creative design, you would also need customized software for your web store which would include all the functionality of eCommerce. Customized software will ensure that your website is user-friendly and free from all technical problems.