Social media marketing is a method of advertising that makes use of social network service to increase web presence. Online social networking offers internet users a means of connecting and sharing information with other individuals and groups who share common interests and goals. Social Network Marketing is the newest and most cost effective way of marketing on the web. Social
Marketing strategies have undergone a sea of change owing to the use of the internet. Social networking is one of the outcomes. It is at the base of most organization’s promotion campaign. MySpace, LinkedIn, Facebook and Twitter are popular examples, Facebook being the master of all. The advantages of social media sites render it a favorable option for business marketing.