ANDY BY ANDERSON HAY LAUNCHES ECOMMERCE SITE FOR SMALL PET

“Andy is a family business that takes great pride in each box we fill,” said Mark Anderson, CEO of Andy by Anderson Hay™ and Anderson Hay & Grain. “Andy’s product line is supported by generations of knowledge in the hay business globally. We have deep experience in meeting the needs of the most stringent hay buyers around the world. It will be hard to find another supplier with deeper roots in both hay knowledge and customer service passion.”

All-sustainable and eco-friendly, Andy aims to nourish small pets with fresh, small batch forage, made the way nature intended. Product offerings include natural Timothy hay (1st and 2nd cutting), organic Timothy hay (1st and 2nd cutting), natural alfalfa, alfalfa pellets, wood shavings bedding and pellet bedding. Further differentiating the brand are the farm-to-feed Andy-Pak Feeder Boxes™, which contain Timothy 1st and 2nd cuttings or USDA organic 1st cutting Timothy hay compressed in a 1.5-pound feeder box, which is convenient and mess free for feeding small pets.

“We’re really excited about the dedicated team we put together focused on providing the best packaging for small animals,” said Michael Anderson, WA Division Operations Manager for Anderson Hay & Grain and a fourth-generation Anderson working in the family business.

Spearheading Andy’s social media strategy is 23-year-old Molly Anderson, another fourth-generation Anderson, who always wanted to carry on the family legacy, but wanted to leave a different footprint.  She envisioned the Andy brand because she “didn’t want to leave any four-legged friends behind.” 

“Andy is relatable, understanding and a safe place for people to trust that their pet will be taken care of,” said Molly Anderson, Social Media & Communications Manager. “Andy isn’t just another feed store, Andy is a family.”

Valtech, a global digital agency focused on business transformation, was responsible for conceptualizing Andy’s authentic, youthful and wholesome branding, as well as company’s verdant logo: rising above the ‘N’ in Andy are bunny ears with Andy’s tagline, ‘Fresh from the farm, naturally.’ Andy’s products are now available at Andy.pet and Amazon.

About Andy by Anderson Hay

Andy by Anderson Hay specializes in selling high-quality USDA certified organic and natural Timothy hay, alfalfa, bedding, and other food for rabbits, guinea pigs and the small pet market online. For three generations spanning more than 50 years, the Anderson family has been feeding the world’s most important animals from its happy fields in the Pacific Northwest. In 2021, Andy by Anderson Hay established a presence in the U.S. market, the vision of the families fourth generation, offering fresh, small batch forage, directly from its fields to the doorsteps of small pet owners. Known for its consistency and quality of hay year round, Andy aims to nourish small pets with all-natural hay, providing furry friends with a taste of the fresh-from-the-source farm life. Andy by Anderson Hay, headquartered in Ellensburg, Washington, sells its sustainable and eco-friendly products through its online store and third-party online channels, principally Amazon. To learn more, visit www.Andy.pet, and follow @andybyandersonhay on Facebook and Instagram.

Contact:

Andy by Anderson Hay:  Molly Anderson, Social Media & Communications Manager, at (844) 563-7538 or [email protected]

SOURCE Andy by Anderson Hay