5 Efficient Ways to Promote Your New eCommerce Site! : With the continuously growing technology, eCommerce has come a very long way over the past few years. The eCommerce stores are harnessing new techniques to make online shopping more efficient and fun. Since then, we are seeing several developments in the field of mobile, social networking, analytics, big data and personalization. These developments are giving rise to some new trends in eCommerce marketing.
Here’s how you can market your new eCommerce site:
1. Get engaged with your audience:
How to get engaged with your audience? You can just make them a part of the launch. Just send a message to your subscribers to let them know that a new site is up. Try to give them some valuable tips and also make sure that they know that even they were a part of inspiration for your site to be redesigned. Arrange a survey to analyse the reactions of the redesign.
2. Launch a promotion:
Certainly you will have spent a lot of time in designing a website that’s optimal for your audience. But while launching it, there’ll be a lot of difference between the views of you and your audience. It’s really difficult to get someone excited about a website but try to make your audience as equally excited as you by launching some promos.
3. Seek out for criticism:
You might think that seeking for criticism after launching your website would mark a few egos but the information you get from that is indispensable. At the end of the day, you are trying hard to make your site perfect and you will not be able to reach it unless you get some critical feedback
4. Send out a press release:
Make sure that you promote your website with a press release. Try making some bold statements on your press release. For example, you can try sending out press releases like ‘Book your Shoes within Minutes’. Online shoppers will definitely get allured to such things.
5. Write about it:
Once your site is ready, it’s not enough if you just talk about your website. You need to tell your audience the way to use it. This is one of the best ways to highlight the features of your website. A ‘redesign’ page is also a great way to describe your site’s look. This page can also serve as a page that could be crawled by search engines.