3 Essential Elements of a Successful Ecommerce Website : The world of ecommerce is a highly competitive place, so you must include all the right components in your ecommerce website in order to make sure your online store stands out from the crowd of thousands of others in your niche. You need to show that you are unique and that your brand is the right answer to your target customers’ questions, that is, show them that you can offer the best solution to their customer pain points.
How can you really achieve that goal? It all starts with your web design, of course, as it is the first element that your website visitors will notice, and there are many other elements that are just as important, such as intuitive navigation, good product descriptions, and a clear return policy, to name just a few.
However, there are some elements that are really crucial for the success of your ecommerce website, so read on to check them out.
Seamless Mobile Experience
When it comes to online shoppers, there are more mobile users than desktop users, so it is only logical that you think about providing a seamless mobile experience on your ecommerce website. Therefore, you need to make sure your website is mobile-friendly so that you can provide your every single visitor with an exceptional experience when they come to check out what you have to offer, no matter what device they are using.
A mobile first strategy is a must nowadays for every website owner, but when it comes to ecommerce websites, its importance really cannot be stressed enough. Optimizing your website for mobile devices is definitely not something you should ever overlook, mainly because of your customer satisfaction, but also because Google will love it and, thus, it will significantly increase your SEO ranking. Needless to say, your online visibility and traffic will be increased and you will be able to attract many more customers.
High-Quality Product Images
Apart from providing detailed product descriptions, you need to provide high-quality images of your products, so that your potential customers can clearly see what you have on offer. You need to grab their attention and make them want to make a purchase, so make your every product image count.
When you make your product images, the key element to pay attention to is lighting, because your products must be presented at their best and they must be actually visible. You should have a gallery of product images in order to be able to show each and every product feature. Also, make sure your potential customers can see larger versions of your product images, which you can achieve by adding either a zoom function or a lightbox.
Another great thing to consider is to provide images where your products are being used so that your potential customers can have an insight into the real experience, as they can easily relate to your products that way and make their purchasing decisions quicker.
Optimized Checkout Process
If you don’t provide an easy checkout process in your ecommerce store, you risk losing a lot of customers, not to mention a lot of revenue. Your cart abandonment rates would increase and your conversions would be much lower, so optimizing your checkout process is one of the keys to your success.
You need to remove all the friction and make it easy for your prospective buyers to complete their purchases and actually come back again to do business with you. Provide them with clear directions, as you will help them get exactly what they need in no time and, thus, improve their experience with your brand. When you do that, your conversion rate will increase and you will witness a peak in your sales and ROI.